Area Marketing Manager
Belmond, South Africa
Job Description
Whether building relationships with clients or talking through new campaign initiative, our Sales amp; Marketing use their passion, dedication and creativity to make the Belmond philosophy a breathtaking reality.
So much happens behind the scenes to make the magic happen! Often invisible to guests, the back of house team keeps things running smoothly, whether you’re working in Sales, Marketing or Reservations, you’ll be supporting and contributing to something special. We are looking for a Area Marketing Manager, responsible for contributing toward and implementing the Marketing plan, keeping projects on track and executed in a timely and exceptional manner, and within the budget allocated.
- Ensure the creation of new or updated brand collateral for all properties in the region.
- Assist with the productions of all photo amp; video shootings and responsible for image libraries.
- Ensure hotels websites are updated with relevant and current information, monitor performance and suggest actions to enhance visibility and improve conversions.
- Provide content and ideas for direct and electronic mailings, both to consumers and travel trade.
- Maintain and build regular communication with colleagues in the field, including General Managers, PR Managers and relevant operational teams (ie. Purchasing, Finance), to support the overall business strategies.
- Collaborate proactively with corporate head office in rolling out Brand programs and initiatives on local or area levels.
- Cooperate with the Sales, Groups other departments brainstorming and aligning on projects.
- Prepare all flyers and collateral as required for the Sales and Marketing Department.
- Ensure brand consistency in marketing and social media messages.
- Manage the content for the Social Media channels and the property’s website ensuring it they are updated at all times and fully reflect the activities and products available at the property.
- Build strategic relationships and partner with key industry players, agencies and vendors.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
- Execute marketing tactics, partnerships, programming and activations supporting the hotel.
- Create a content strategy for the website, social media platforms amp; email communications.
- Plan and communicate marketing plans and activities with operators.
- Support PR, social media and digital media tactics.
- Attend key operational meetings to ensure alignment with all hotel stakeholders.
- Responsible for preparing and managing the Sales and Marketing budget and forecast.
- Perform other duties deemed necessary by management to support the organisation
Requirements
- Bachelor’s degree in Marketing or related field.
- 4-6 Years senior management experience within the Marketing field.
- Extensive knowledge of marketing strategies, channels, and branding.
- Strong leadership, communication, and collaboration skills.
- Exceptional analytical and problem-solving skills.
- Strong time management and organizational abilities.
- Knowledge of strategic communications and marketing concepts, principles, methodology and techniques.
- Strong interpersonal skills.
- Advanced verbal and written communication skills.
- Knowledge on the latest trends, technologies and methodologies in graphic design, web design, production, etc.
- Expertise in digital marketing and organic and paid digital strategies
Benefits
Competitive basic salary
Medical aid amp; pension fund benefit
Internal Belmond discounts
Loyalty and recognition rewards programme
Employee Assistance Programme
On going Learning and Development opportunities
Regular community, social and staff welfare events