Creative Marketing Manager
Carry1st, South Africa
Job Description
Carry1st is the leading publisher of social games and interactive content in Africa. We work with studios across the globe - from Addis Ababa to Sofia to New York City - to level up their games and scale them in dynamic, new markets. To serve our customers in Africa, we’ve built out a proprietary payments and eCommerce experience which gives our users the ability to pay for digital content, even when they don’t have a credit card. Now we’re looking to scale multiple titles to hundreds of millions of users - leveraging the payments and CRM technology we've built to best serve the market. We are looking for a Creative Marketing Manager to produce creatives that inspire our customers to download and play Carry1st games.
What will you do?
- Define the brand positioning and creative strategy of Carry1st games, in collaboration with product and UA teams
- Lead the external marketing art studio, a combination of graphics arts, video editing, animation, 3D and sounds expertise to build impactful worldwide campaigns
- Track results of all marketing creatives and making data driven iterations to constantly reach top performance
- Perform ASO and run A/B tests to improve conversion metrics
- Localize ads in local languages and for local cultural preferences / nuances
- Source other creative studios to work with on production
Requirements
What will make you successful.
- Strong curiosity / interest in gaming
- Ability to set up and analyze experiments / data-driven orientation
- Creative approach / hacker mindset
- Ability to manage diverse teams and drive results
- Project management experience
Benefits
Carry1st is a remote-friendly company. We will either support your relocation to join our team in Cape Town (an emerging tech hub with an amazing quality of life) or you can work remotely. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. Join us!
Learn more about Carry1st
- GamesBeat announced that Carry1st raised $6m to publish mobile games in Africa
- Gamesindustry.biz interview with Lucy Hoffman about publishing landscape
- TechCrunch announced that Riot Games and Konvoy Ventures back Carry1st in $6M Series A