Director Growth Marketing (Digital Marketing)
Clickatell, South Africa
Job Description
JOB DESCRIPTION
Clickatell
Add your voice to the chat revolution:
Are you excited to work for a tech company on the front lines of innovation for some of the biggest brands in the world? Do you thrive in environments where challenging the status quo is the daily norm? If you’re an A player with energy, initiative, and focus on delivering top results, or as we refer to our teammates at Clickatell a Champion then read on.
At Clickatell, we’re upending the way companies connect, engage, and transact with their customers in chat. Chat is something you do every day with your friends, but it’s also a simple technology that we’ve helped our customers to use to accomplish pretty amazing things. Clickatell helps businesses power customer support, customer engagement, and payments all through chat apps like WhatsApp and Facebook Messenger.
Our customers are some of the most admired and recognizable companies in the world and our communications technology is used to reach more than 15,000 global brands every year. Our jobs offer you a chance to grow your career and work with global teams on technology that is quite simply changing the world.
We’ve grown by combining curious minds and quick smiles with a collaborative company culture where we never quit or settle, and always strive to create solutions that will change the world. It’s a big proposition, but it’s a mission our team takes on every day in an environment that provides you with the freedom to create and innovate, while having fun at the same time. We’re a fanatically friendly group that listens and puts each other first to accomplish great things together for our customers, our communities, and Clickatell.
Purpose:
Are you obsessive about transforming and optimizing Digital Channels? Our marketing landscape continually shift through different complexities, we are looking for a Growth Marketing Director to navigate and evolve our strategy to set the pace along world class practice. You need to be thought leader and drive our acquisition, conversion, engagement, and retention strategy. Collaboration is key to deliver high performance and therefore you will be partnering with our teams from Sales through to Product. Cape Town will be your home and our Chief Marketing Officer based in San Francisco will be leading your journey.
The role of our Champion:
- Grow, lead and manage a high performing growth marketing team.
- Build and track sales forecasts for SaaS sales and drive campaigns to meet and exceed revenue targets.
- Be responsible for and execute on the campaign calendars to ensure email, social and web content is delivered on time, brand and message.
- Manage Conversion rate optimization (CRO) team and projects to increase the percentage of users who engage, sign up, and purchase.
- Manage internal and external people resources, budgets and deliverables for website, SEO, email and social channels.
Plan and manage quarterly and annual budgets for your department.
- Provide detailed reporting on lead acquisition, demand generation, engagement and retention across channels and product lines.
- Maintain and optimize the Clickatell website and other online touch points to highlight our brand, product offerings, marketing initiatives, events and thought leadership.
- Design, implement and execute on the strategy for SEM/Paid Search (PPC), Display, SEO, Email amp; Social Media
- Collaborate with Clickatell stake holders on webinars, events/field marketing, content creation (blog, eBooks, guides, reports) and third-party programs as called upon.
- Be curious, research and experiment with new and/or underused channels to reach prospective Clickatell customers globally.
- Be the subject matter expert on digital tools and techniques to accomplish business objectives per department KPIs.
- Set ambitious objectives for your team and help them succeed in achieving their key results.
- Providing hands-on management and serves as the hub for the planning, building, running, measurement and optimization of digital marketing plans and revenue
Requirements
The capabilities of our Champion:
- Highly effective written and spoken communication skills with ability to influence staff within the department and across the organization.
- Excellent grasp of email, social marketing, website metrics, digital analytics strategies and best practices
- Highly organized, with excellent attention to detail
- An astute problem solver, with well-developed quantitative and analytical skills
- Thrives in a high energy, fast growth environment
Our Champion's journey thus far:
- 5+ years of experience in a Director or Head Digital Marketing role or equivalent leading/managing channel/demand generation focused marketing teams