BI Analyst (Marketing)
Clickatell, South Africa
Job Description
JOB DESCRIPTION
Add your voice to the chat revolution:
Are you excited to work for a tech company on the front lines of innovation for some of the biggest brands in the world? Do you thrive in environments where challenging the status quo is the daily norm? If you’re an A-player with energy, initiative, and focus on delivering top results, or as we refer to our colleagues at Clickatell a Champion then read on.
At Clickatell, we’re upending the way companies connect, engage, and transact with their customers in chat. Chat is something you do every day with your friends, but it’s also a simple technology that we’ve helped our customers to use to accomplish pretty amazing things. Clickatell helps businesses power customer support, customer engagement, and payments all through chat apps like WhatsApp and Facebook Messenger.
Our customers are some of the most admired and recognizable companies in the world and our communications technology is used to reach more than 15,000 global brands every year. Our jobs offer you a chance to grow your career and work with global teams on technology that is quite simply changing the world.
We could tell you about our great coffee, cool digs, super flexible work-life integration, and amazing benefits, but these won’t convince you to come work with us. If you want to test yourself, work on meaningful projects in a fast-paced environment, and be where every day presents new possibilities, come join one of the greatest global tech companies. We want you!
We’ve grown by combining curious minds and quick smiles with a collaborative company culture where we never quit or settle, and always strive to create solutions that will change the world. It’s a big proposition, but it’s a mission our team takes on every day in an environment that provides you with the freedom to create and innovate, while having fun at the same time. We’re a fanatically friendly group that listens and puts each other first to accomplish great things together for our customers, our communities, and Clickatell
Purpose:
We are looking for a BI Analyst in marketing that understands how data is turned into information and knowledge and how that knowledge supports and enables key business processes. They must have an in-depth understanding of the business environment and an interest in going beyond the obvious, delving into the source, the definition and foundational roots of a data element in order to create accurate information and insights. This is a cross functional role that requires framing business problems, maintaining data needed for analysis, synthesizing results and making recommendations to the executive team and other leaders in various departments.
The role of our Champion:
- Maintain and develop dashboards, tools, and analysis to empower the Marketing team and wider organisation to answer their most critical questions.
- Monitor and report out on key funnel metrics (including metrics related to acquisition, conversion, retention), identifying drivers of metric changes and iterating on reporting process to maximize adoption of insights
- Build best in class datasets Leverage our in team ETL developer and data lake to build integrated datasets that provide a central view into our customers. Marketing and product performance.
- Take responsibility for implementation and maintenance of Marketing Analytics tools including
- PowerBI
- Salesforce
- HubSpot
- Google Analytics/AdWords
- Third party vendor tools
- Conduct data quality and governance checks to ensure that the information inside these tools are accurate, consistent and supports analysis at all times.
- Assist the wider marketing team in drawing conclusions from data by either building Power BI reports and or providing ad hoc excel/power point extracts from a multitude of different data sources.
- Proactively identify gaps in analytics and drive data related programs with product and engineering to address these gaps.
- Work with all key relevant stakeholders that key information is being represented in the dashboards that facilitates quick decision making
- Validate, mine, and join data from multiple internal/external sources in all phases for business analytics.
- Build Forecasting, Segmentation and Clustering models
- Work together with the in department BI Developer amp; Data Scientist to expand the Marketing analytics platform.
- Act as a liaison with marketing, sales, product and other business teams.
Requirements
The capabilities of our Champion:
- Have a bachelor’s degree in information systems/ math or actuarial science.
- Experience in analysis of large datasets (100 Million +)
- Have 4-5 Years proven experience analyzing big data with SQL
- Experience working with and combining internal an