Product Campaign Marketer
Electrum Payments, South Africa
Job Description
Could you be Electrum’s next product marketer? Have you conceptualized and executed integrated product campaigns that generated leads? To apply, upload your CV and share details of a campaign you have worked on by answering the questions below.
Where you'll fit in at Electrum:
Electrum is an exciting B2B software company that is growing at an exponential rate. Our customers include some of South Africa's biggest household names, and we are looking for you to help us extend our reach.
You will join our growing marketing team and work closely with the sales, product and technical teams to develop and drive product marketing campaigns that grow our business.
As Electrum's product marketer you will collaborate and execute against our marketing and sales strategy to generate awareness and marketing qualified leads. Conceptualising, executing, measuring and optimising campaigns will be key components of your daily tasks. We will do this by mapping demand generation programs and nurture streams to the buyer and customer journeys, managing campaign budgets and determining the marketing tactics to execute against.
Daily execution and duties include but are not limited to:
- Market segmentation and go-to-market collaboration sessions to jointly define the product campaign strategy
- Own the end-to-end campaign enablement
- Produce and contribute to content
- Analyse, optimise and report against each campaign
- Database management
- Manage external events
- Utilise sales and marketing software tools
- Conduct market research and monitor industry trends and behaviours
- Collaborate with agencies, as required
- Work within budget
- Ensure brand standards are met
- Able to handle multiple tasks with competing priorities under minimal supervision
- A strategic and critical thinker who exercises independent judgment and discretion
- Technologically savvy and resourceful
- Results oriented, solution focused and have a problem-solving attitude
- Team oriented, energetic, and able to bring positivity and support to those around you
- A strong collaborator and enjoy fostering relationships
- An effective communicator in speaking and writing English
- Self-motivated with a learning attitude and a sense of urgency
- Enjoy high-energy environments and have a startup mentality
Requirements
- Bachelor’s degree in business, marketing, or communications
- Two years demonstrable outbound prospecting, segmentation and lead generation tools experience
- B2B technology experience a bonus
- Highly proficient with Google tools
- Understanding of social media advertising
- Understanding of event management
- Familiarity with content management systems, marketing analytics tools and other martech solutions
- Familiarity with SEO and keyword research best practices
Benefits
- Team beach getaways
- World class payments training
- Macbook Pro
- Highly competitive games of table tennis
- Showers and Towel Service
- Generous leave policy
- Tons of career growth opportunities
- Family style cooked lunches
- Great coffee
- Friday beer on tap
- Company gym