We're building the most powerful growth engine for African startups and their founders.
Founders Factory Africa (FFA) is unlike any place else you’ve ever worked. We are venture builders dedicated to solving some of Africa’s biggest challenges and capitalizing on it’s incredible potential by leveraging market and tech opportunities. Over the next five years, we’ll build 40 businesses from scratch and scale 100 existing growth-stage ventures through our venture development programs. Backed by leading corporates, such as Standard Bank the continent’s largest bank we have access to their vast resources, infrastructure, and expertise and will bring those to bear for all our ventures and entrepreneurs. Starting with FinTech and HealthTech, FFA will expand our focus as we grow, adding other sectors that include retail, transportation, energy, and education.
Our CultureOur goals are audacious, and we want to work with people who share our passion for pursuing transformation at scale. We believe that good ideas can come from anywhere - not just the top - and we love to build our way out of uncertainty. At FFA, you will work with and meet outstanding and diverse talent from across the continent and help us build a collaborative, inclusive, and supportive network. You will work faster (and learn faster) than you ever have before.
With offices in Johannesburg and London, we are building an ambitious, talented, and passionate team, ensuring that Founders Factory Africa is the continent’s best partner for founders.
The RoleWork with Founders Factory Africa’s portfolio companies as a growth marketing expert to help portfolio companies drive towards their ambitious growth goals. A successful candidate will be able to cover a lot of breadth on growth channels, potential strategies, and a playbook of tactics this might mean thinking about paid marketing for a marketplace startup during one meeting, followed by viral growth for a FinTech app in another.
Responsibilities
- Work with a cross functional team (Product, Design, Engineering, Partnerships and Sales) to establish growth strategies and tactics
- Help startups conduct customer discovery interviews and segment their audiences
- Propose and develop product-led growth hacks like optimising new user onboarding or conversion funnel
- Develop and provide hands-on guidance with growth and product validation experiments
- Setup, manage and coach startups on running Facebook, Google, LinkedIn paid ads campaigns
- Create, manage and experiment with new user acquisition campaigns and tactics.
- Execute on a wide range of growth experiments that help validate a startups customer, channel and vale-prop assumptions
- Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and drive content creation.
- Manage SEO
- Analyse data to monitor revenue performance and uncover areas for improvement.
- Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.
Requirements
- 3+ years proven experience in growth and digital marketing channels within a consumer company, agency or startup
- Strong growth track record of having developed and run digital marketing campaign strategy and execution with results
- A proven track record in the following areas:
- Paid Marketing (SEM, SEO, CRO, paid/organic social, email, affiliate, influencer and planning, content marketing
- Product driven growth: Landing pages, signup funnel optimisation, viral sharing flows
- Lifecycle: Email campaigns, social/community management, promo codes
- Analytical mindset to drive user growth, engagement and conversion
- Experience using analytics tools: Google Analytics, Mixpanel, Amplitude, Hot Jar
- Solid project management skills: ability to collaborate with cross-functional partners
- Outstanding written, oral and presentation skills
- Basic knowledge of HTML, CSS, Google Analytics, Mailchimp, Hootsuite or other related marketing tools
Founders Factory Africa provides a rare opportunity to join a team of world-class thinkers, entrepreneurs, and creators. We provide the freedom and excitement of early-stage startups but the stability and resources of a large organisation. Founders Factory Africa has global ambitions, and you’ll play a key role in our future success.
This role is a once in a lifetime opportunity to join a high-growth organization as part of the founding team and to help shape the future of Africa’s startup ecosystem.