Content Strategist
Boldr, South Africa

A LITTLE BIT ABOUT Boldr

• Boldr is the first global B-Corp dedicated to delivering world-class Client experiences while creating access to dignified, meaningful work in communities around the world.
• We are a global team, united by our desire to connect diverse people with common values for boldr impact.
• We employ just over a thousand team members across five countries and we want to employ over 5,000 people by 2027, if not sooner.

LET’S START WITH OUR VALUES

• Meaningful connections start with AUTHENTICITY
• We do our best work by being CURIOUS
• We grow by remaining DYNAMIC
• Our success combines AMBITIOUS VISION with OPERATIONAL EXCELLENCE
• At the heart of great partnerships we’ll always find EMPATHY

As Content Strategist, you'll spearhead our content initiatives, driving the development and execution of sophisticated strategies that enhance our brand presence, engage our diverse audiences, and contribute to our business goals. Your strategic vision and leadership will shape the future of our content landscape.

WHY DO WE WANT YOU

We are currently looking for impact-driven individuals who are passionate in helping Boldr grow and achieve our Purpose. We expect our Team to become our ultimate partners to success by always giving their 110% in everything, sharing their talents and quirks, and championing our core values: Curious, Dynamic and Authentic.

• Strategic Content Leadership: Devise and implement a comprehensive, multi-channel content strategy that aligns with Boldr's business objectives, setting a high standard for clarity, engagement, and impact.
• Advanced Audience Insights: Leverage deep audience insights to inform content strategies, ensuring a personalized and impactful approach that resonates with various stakeholder groups, from clients to community members.
• Innovative Content Solutions: Champion the development of cutting-edge content formats and storytelling methods, including interactive digital experiences, thought leadership series, and multimedia content, to position Boldr as a leader in the BPO industry.
• SEO Mastery amp; Content Optimization: Apply advanced SEO strategies and data analytics to enhance content discoverability and performance, driving organic growth and maximizing ROI.
• Cross-Functional Collaboration: Collaborate with senior leaders across the organization to ensure content strategy supports overall business goals, integrating content initiatives with marketing, and Client Success.
• Content Innovation and Thought Leadership: Keep abreast of industry trends, competitive landscape, and content marketing innovations, applying these insights to keep Boldr at the forefront of content excellence.
• Strategic Performance Analysis: Define and track key content metrics, using data to continually refine and evolve content strategies, ensuring alignment with business objectives and market demands.
• Driving Revenue Through Compelling Value Propositions: Articulate Boldr's unique value proposition through strategic content, emphasizing how our services save clients money without compromising on quality, and how choosing Boldr means doing good in the world.
• Develop targeted content campaigns that communicate the tangible benefits of partnering with Boldr, aligning with our business development strategies to attract and retain clients.

YOU ARE

• Curious and authentic, just like us! #beboldr

• An analytical and critical thinker, with an eye for even the most minute of details
• Passionate about client satisfaction.

Requirements

YOU HAVE

• 5-7 years of experience in content strategy, content marketing, or a related field, with a proven track record in a senior role.
• Exceptional leadership skills, with experience building and guiding high-performing content teams.
• Deep expertise in digital marketing, SEO, and content analytics, with a strong ability to translate insights into action.
• Superior writing, editing, and communication skills, with an aptitude for storytelling and audience engagement.
• Strategic mindset, with the ability to anticipate market trends and align content initiatives with business goals.
• Strong project management skills, with experience overseeing complex, cross-functional projects.

Job Rewards and Benefits