Product Marketing Manager
FourthRev, South Africa
Job Description
As a Product Marketing Manager at FourthRev you play a key part in growing FourthRev internationally and shaping our product marketing strategy for a portfolio of programmes and executing go-to-market initiatives. You will be responsible for translating our product's value proposition into compelling messaging and positioning, ensuring our products resonate with target audiences. You will also be tasked with connecting our partner universities, our tech partners and the FourthRev brand in a way that helps best position the value of our courses and drive student sign ups. Being able to bring products to market and act as the voice of the customer is key to being successful in this role. You will collaborate closely with cross-functional teams, including marketing, sales, design, partnerships and product to drive product adoption and revenue growth.
Your core responsibility is to bring products to market and act as the voice of our customers. This will include the need to conduct in-depth market research to understand customer needs, competitor research and industry trends. This research will then be used to inform product positioning and differentiation.
You will need to be able to craft clear and compelling narratives that resonate with our target audiences and address their pain points. You will also need to be comfortable with creating varying types of marketing content, including blogs, webinars, paid ad copy, video scripts, case studies, sales enablement content and training and more.
As part of ensuring our products are always delivering maximum value to our target audience you will need to provide customer feedback and market data to inform product enhancements.
We are on a mission to create a new vertical of online education that will combine the world’s leading universities with innovative and industry leading companies to give learners actionable career focused outcomes.
You will be working on both strategy and execution of marketing our partner brands.
It’s our mission to build out the best team in the world, and you’ll be a part of making that a reality.
What you’d be tasked with doing
- Take new courses and new partners to market
- Assist in the production of marketing and brand assets to market and sell our programmes
- Liaise with internal stakeholders on the development and sign off of marketing collateral
- Ensure all marketing assets are created according to our university brand guidelines and are signed off internally before use by outsourced provider
- Act as custodian of our university partner brands, providing direction and guidance to outsourced providers, and ensuring quality is maintained at all times
- Understanding our customers and being able represent their voice
- Project manage and co-ordinate the launch of new programmes and the ongoing marketing initiatives for each presentation
Requirements
Things you should be able to do really well - What we’d expect you to have (or be able to learn super quickly)
- Have a data-driven approach to problem solving
- Strong written and verbal communication.
- Creating and executing on user journey flow maps
- Strong Project Management skills
- Market research abilities
The kind of person we want for this role
- An experienced product marketer.
- Has worked in a fast paced environment
- Is comfortable in a high feedback environment
- Proactively solves own problems
- Has a strong growth mindset
- High attention to detail
- Stays up to date with marketing best practices and trends
- Has had exposure to / has worked in team who do education marketing
- Is able to document their thoughts and plan well
- Thorough understanding of product marketing principles and practices
Benefits
Spend your days making a difference.
FourthRev builds world class online learning programmes that lead to qualifications from leading universities, certifications from the world's best technology companies and digital technology jobs with a global network of employer partners.
It’s our vision to become the world’s leading enabler of employability outcomes for students and lifelong learners. In doing so, and helping close the digital skills gap, our purpose is to create social and economic value on a global scale.
In less than two years we have partnered with ten of the world's most recognized technology companies to deliver cutting edge courses with universities in Australia, the UK and the US. Our unwavering commitment to quality, student outcomes and shared value partnerships has resulted in excellent growth and investment from leading US and European EdTech VCs. We have been recognised by JISC as one of the to