Data Analyst - Growth
Kuda Technologies Ltd, South Africa
Job Description
Kuda is a money app for Africans on a mission to make financial services accessible, affordable, and rewarding for every African on the planet.
We’re a tribe of passionate and diverse people who dreamed of building an inclusive money app that Africans would love so it’s only right that we ended up with the name ‘Kuda’ which means ‘love’ in Shona, a language spoken in the southern part of Africa.
We’re giving Africans around the world a better alternative to traditional finance by delivering money transfers, smart budgeting, and instant access to credit through digital devices.
We’ve raised over $90 million from some of the world's most respected institutional investors, and we’re rolling out our game-changing services globally from our offices in Nigeria, South Africa, and the UK.
Role overview
Kuda is looking for an experienced Data Analyst who can mine attribution, engagement and behavioural data to establish insights and ensure we make data-driven decisions around product and channel experimentations, by focusing on the highest ROI growth tactics.
Responsibilities
- Develop, own and champion how we leverage data from our growth analytics stack.
- Analyze, and where required build, datasets that enable better understanding of growth KPIs, campaign performance and user engagement.
- Productionise dashboards that automate core reporting.
- Conduct in-depth analyses to improve customer acquisition, engagement, retention, referral, segmentation and revenue across multiple channels. Understand trends and identify opportunities to move these key user growth metrics.
- Generate insights into what campaigns and channels are most effective.
- Design and analyze experiments to improve user acquisition, product adoption, and spend efficiency of marketing campaigns.
- Support the team to navigate the evolving privacy changes.
- Be comfortable with cross-functional collaboration and delivery.
Requirements
- 3+ years of working experience as a growth or digital marketing analyst.
- Strong understanding of mobile app technologies and attribution.
- High proficiency in SQL.
- Have development experience with Business Intelligence/ visualization tools (ie. Looker)
- Possess strong knowledge of mobile app growth metrics (LTV, CR%, Churn)
Advantageous
- Experience in the Fintech or Gaming industry
- Knowledge of African markets
- Understanding of versioning control (ie. Git, BitBucket or other similar technologies)
- Experience with data modeling (ie. dbt)
- Understanding of SKAdNetwork
- Experience with media mix modelling
- Bachelor's degree in CS, Statistics, Business, Economics, or related field
Benefits
Why join Kuda?
At Kuda, our people are the heart of our business, so we prioritize your welfare. We offer a wide range of competitive benefits in areas including but not limited to:
- Pension
- Competitive annual leave plus bank holidays
- Group life insurance
- Health insurance
- Lamp;D training
- We are advocates of work-life balance and offer a 3 day per week remote working option
Kuda are proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Kuda is considered based on merit, qualifications, competence and talent.
We don’t regard colour, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.
Why join Kuda?
At Kuda, our people are the heart of our business, so we prioritize your welfare. We offer a wide range of competitive benefits in areas including but not limited to:
- Perkbox
- Leave days
- Medical aid
- Hybrid working environment
- Travel insurance
- Pension fund
- We are advocates of work-life balance and offer a 3 day per week remote working option
Kuda are proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Kuda is considered based on merit, qualifications, competence and talent.
We don’t regard colour, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.