Influencer Marketing Manager
Hustler Marketing, South Africa

At SWATI, we celebrate style and beauty in all its forms. Not only do we provide our customers with exceptional beauty solutions, but we encourage people to express who they are. As an official partner of Sephora, Douglas, Kicks, and Nykaa, we are proud to offer our products to people all over the world, including over a million followers on our platforms.

We are a Swedish-based company with Scandinavian values. Equality, empowerment, and self-expression are at the heart of everything we do and you are a part of it. When it comes to our team, we follow through on our mission. That’s why we work so hard to foster a work environment that is truly exceptional. As a team, we value collaboration, creativity, and growth. As part of SWATI, you’ll be joining a place where your ideas are valued, your voice is heard, and your contributions have a real impact.

About the Role:

The Influencer Marketing Manager at SWATI is responsible for handling end-to-end influencer marketing, including finding suitable influencers for our brand, negotiating and closing deals with influencers, and ensuring that all influencer marketing work is organized, planned, executed, and delivered on time and in accordance with SWATI’s agreements with influencers. This role requires excellent project management skills as you will need to take charge of our influencer marketing initiatives, including planning, executing, and tracking influencer marketing campaigns, as well as building strong partnerships between SWATI and influencers. You must also ensure that all work is delivered on time, be in charge of our CRM tools, and regularly check that influencers remain active when working for SWATI.

This role requires you to collaborate with internal teams and external partners to establish an effective flow and scope for influencer marketing campaigns. Additionally, the Influencer Marketing Manager will analyze data and leverage analytical skills to optimize influencer marketing strategies, maximize campaign performance, and maintain SWATI’s presence in the influencer marketing landscape.

Responsibilities generally include increasing SWATI’s brand awareness, finding and managing relationships with influencers and content creators, setting up and following internal processes to ensure consistency for the inflow of content and influencer marketing, compiling reports regarding our influencer marketing efforts, and maintaining excellent organizational and time management skills.

Mission statement:

The primary mission of our Influencer Marketing Manager is to continuously manage our initiatives and efforts as it pertains to influencer marketing. This will involve overseeing end-to-end influencer marketing campaigns, building strong partnerships, ensuring a seamless flow of content, and building lasting and beneficial partnerships with influencers who fit SWATI’s brand image.

General responsibilities:

The responsibilities of our Influencer Marketing Manager include, but are not limited to:

• Managing end-to-end influencer marketing campaigns, including planning, execution, tracking of results, and providing regular reports on the outcomes of marketing campaigns
• Taking responsibility for the profitable growth and sales strategies for influencer marketing
• Working to find creators, partners, and influencers that align with SWATI’s brand identity (either through outreach to such people or in collaboration with an influencer agency)
• Negotiating and closing deals with appropriate creators, partners, and influencers and ensuring that they stay active in accordance with their agreements with SWATI
• Actively managing a pool of more than 10 influencers while pushing them to deliver the agreed content on time and in alignment with our brand identity
• Setting up and managing the processes and workflows needed to ensure consistency for the inflow of content from influencer marketing initiatives
• Building and maintaining strong partnerships with influencers and content creators, fostering collaborative and beneficial relationships in key markets relevant to our audience
• Communicating with outreach agencies and other external partners to optimize influencer marketing initiatives and campaigns
• Acting as the primary point of contact for influencer-related matters (including agencies and influencers) with internal and external vendors, with high degrees of reliability and trustworthiness
• Actively managing our CRM tools as it relates to influencer marketing
• Working closely with a performance marketing agency for SWATI’s paid ads content
• Collaborating with cross-functional teams to ensure seamless integration of influencer marketing with other marketing channels, including working together with SWATI’s Campaign amp; Online Sales Manager and Social Media amp; Content Ma

Job Rewards and Benefits